CONCORD, N.C. -- After Chase Elliott and NAPA AUTO PARTS teamed up to run a throwback paint scheme in 2015 at Darlington Raceway paying homage to "Awesome" Bill Elliott, the Rookie of the Year contender will drive a retro ride once again in 2016.
The yellow-and-black No. 24 NAPA AUTO PARTS Assurance of Quality Chevrolet SS will hit the track for the Southern 500 on Sunday, Sept. 4.
Friday afternoon, Elliott gave fans an exclusive look at the car via Facebook Live, taking them through the details of the design. You can watch the full video above.
"Good-looking ride," Elliott told the viewers. "I like it."
This year's Darlington paint scheme is designed after a longstanding NAPA AUTO PARTS delivery truck. It features a yellow hood and roof panel sporting NAPA's 1963 logo -- the last version before the modern day yellow-and-blue design seen today.
The logo was originally designed to remind customers that NAPA was nationwide and represented quality with knowledgeable employees – traits that still hold true today.
The lower half of the Chevrolet features a sleek black paint job, and the rear television panel features script reading "90 Years Strong," as NAPA AUTO PARTS has been in business for more than 90 years. The National Automotive Parts Association was formed in 1925.
"So this is our new car -- I hope you like it," Elliott said. "We are excited about running it here at Darlington. I’m looking forward to it. I think they did a really good job coming up with the paint scheme and I think it’s going to stand out. I’m looking forward to it."
The scheme is part of an overall retro theme for the Southern 500 -- an initiative that began last season when the race returned to Labor Day weekend.
Tickets are on sale now for this year's event by visiting DarlingtonRaceway.com.
“We appreciate the support of our throwback program by Chase Elliott and Hendrick Motorsports,” Darlington Raceway President Chip Wile said. “Chase’s special paint scheme for the Bojangles’ Southern 500 is one that fans won’t want to miss on Labor Day weekend. We’re so pleased that the teams, drivers and their partners have recognized the importance of celebrating the history of our sport at Darlington Raceway, one of the most iconic tracks on the circuit."