CONCORD, N.C. - Kyle Larson and the No. 5 Hendrick Motorsports team have landed an Official Restaurant partner in JINYA Ramen Bar.
As part of a deal that goes through 2024, JINYA will have branding on Larson's fire suit, team apparel and a post-race hat when the No. 5 team reaches victory lane.
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"I’m really excited about the partnership with JINYA," Larson said in a press release announcing the partnership. "It’s awesome to see and be a part of bringing a brand-new sponsor to Hendrick Motorsports and our fans. We have some cool ideas in the works that tie the partnership together with our on-track success that we’ll announce soon."
Since coming to Hendrick Motorsports ahead of the 2021 season, Larson has the most wins in the NASCAR Cup Series with 15. He won the Cup Series championship in 2021 and was recently named to NASCAR's 75 Greatest Drivers list. On the 2023 season, the 30-year-old driver has two wins (at Richmond Raceway and Martinsville Speedway) and just finished second at Kansas Speedway.
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"Not only is Kyle a NASCAR star because of his supreme talent on the track, but he’s also the sport’s first-ever Asian-American driver, so we are thrilled to partner with him," JINYA Founder and CEO Tomo Takahashi said in a release. "Kyle has already picked up two wins this season and we can’t wait to see him make many more trips to victory lane while wearing the JINYA logo!"
Known for its slow-cooked approach to ramen, made from broths simmered for 20 hours in-house, JINYA is a contemporary Japanese dining establishment with over 50 restaurants in North America.