CONCORD, N.C. – Now, fans of Chase Elliott and Kyle Larson really can support their driver out from head to toe.
HEYDUDE brand has partnered with NASCAR with a collection of five designs of shoes dropping on August 13. Those include driver-inspired pairs featuring Hendrick Motorsports teammates Larson, Elliott and former Hendrick Motorsports driver, Dale Earnhardt Jr.
Each pair will sell for $74.99 and are available on the HEYDUDE website, Rack Room Shoes and other select retailers.
Larson’s shoes mimic the paint scheme of his No. 5 HendrickCars.com Chevrolet Camaro ZL1 with the pair inspired by Elliott sports a replica of the No. 9 NAPA Auto Parts Chevy. There are also shoes inspired by Daytona International Speedway and NASCAR.
RELATED: Larson, Elliott register top-10 finishes at Richmond
“HEYDUDE is an ideal partner to add to NASCAR’s licensing portfolio, and one that will absolutely resonate with NASCAR fans” Megan Malayter, NASCAR vice president of licensing and consumer products, said. “The brand’s ability to delivery easy-on, easy-off comfort with designs that allow our fans to stylishly express themselves and their passions is a perfect fit at or away from the racetrack.”
“HEYDUDE is thrilled to come together with one of the most prestigious racing organizations in the world, NASCAR, to celebrate the exhilarating world of motorsports through this unique collection,” Paul Nugent, Chief Marketing Officer at HEYDUDE, added. “We know that HEYDUDE and NASCAR fans alike will enjoy this collection that combines iconic NASCAR designs and personalized styles inspired by some of the sport’s top drivers.”
Larson and Elliott enter Sunday’s race at Michigan International Speedway ranked first and third in the NASCAR Cup Series regular season standings, respectively. Coverage of Sunday’s race is set to start at 2:30 p.m. on USA Network, MRN Radio and SiriusXM NASCAR Radio (Channel 90).