Kyle Busch & Kellogg’s Team Featured on Cereal Box

In commemoration of the No. 5 Kellogg's team bringing home two wins and Raybestos Rookie of the Year honors in 2005, Kellogg Company has packaged more than six million boxes of Frosted Flakes featuring driver Kyle Busch on the front. The special edition box also highlights "A Triumph of Teamwork," with members of the No. 5 Kellogg's crew showcased on the back. The packaging will hit stores throughout the United States, Canada and United Kingdom in the coming weeks. "Being on the front of a cereal box is big-time for me,” said Busch, driver of the No. 5 Kellogg’s Chevrolets. “I can't tell you how exciting it is. When I was a kid, I'd eat cereal every morning. I'd sit there and read the box, and read it again the next day until the cereal was gone. “There's no telling how much exposure my team will get as a result. It's really cool, especially for my crew guys who are on the box, and I hope we gain a ton of young fans by it."