2004 NC Phoenix Media Exposure

NASCAR NEXTEL Cup Series Checker Auto Parts 500

The 2004 NASCAR NEXTEL Cup Series Checker Auto Parts 500 earned a 4.9 final national rating on NBC, up +4% over the 4.7 rating for the 2003 event (also on NBC).

The 2004 Checker Auto Parts 500 was the highest rated, most viewed NASCAR NEXTEL Cup Series event in the history of Phoenix International Raceway.

The 2004 Checker Auto Parts 500 aired directly up against NFL, PGA Tour Championship, Women’s College Volleyball, Champ Car World Series, and the Grand-Am Cup Series. The 2003 event aired directly up against the NFL, PGA, Harlem Globetrotters, and Women’s Soccer.

Final national television results for the Checker Auto Parts 500:

Rating

2004: 4.9 on NBC

2003: 4.7 on NBC

% Chg: +4%

HHs (000)

2004: 5422

2003: 5141

% Chg: +5%

Viewers (000)

2004: 7741

2003: 7684

% Chg: +1%