2006 Daytona 500 earned an 11.3 final national rating on NBC, up +4% over the
10.9 final national rating for the 2005 event on FOX.
The 2006 Daytona 500 was the highest rated, most viewed NASCAR event in
broadcast history.
The 2006 Daytona 500 aired directly up against the PGA, College Basketball,
Olympics (Men’s Hockey on CNBC and Curling on MSNBC), Michael Jordan Celebrity
Golf Invitational, Men’s Soccer (USA/Guatemala), Snowboarding, Horse Racing, and
the College Football All-Star Challenge. The 2005 event aired directly up
against PGA, AFL, Snowboarding, Skiing, and Men’s and Women’s College
Basketball.
Final national television results for the Daytona 500:
Rating
2006: 11.3 on NBC
2005: 10.9 on FOX
% Chg: +4%
HHs (000)
2006: 12,501
2005: 11,963
% Chg: +4%
Viewers (000)
2006: 19,355
2005: 18,685
% Chg: +4%