CONCORD, N.C. (March 14, 2007) - The makers of Garden Safe® brand products, which include a natural and organic lawn and garden care line, are planning a pair of promotions to benefit the non-profit SeaWorld & Busch Gardens Conservation Fund.
On March 15, Garden Safe brand products, the official lawn and garden partner of Busch Gardens, will kick off an in-store promotion at Lowe's locations nationwide. For each Garden Safe brand product purchased at Lowe's between March 15 and April 30, 2007, the makers of Garden Safe brand products will donate 50 cents to the Conservation Fund. The promotion coincides with the debut of a section at Lowe's stores dedicated to organic and alternative products, demonstrating the retailer's commitment to the environment.
"The makers of Garden Safe brand products are proud to offer a natural alternative to traditional lawn and garden care products," said Eileen Schaeffer, associate brand manager for Garden Safe® brand products. "We're also very excited about our partnership with Busch Gardens and the SeaWorld & Busch Gardens Conservation Fund. Anything we can do to further help the environment, whether it's raising awareness or raising donations through these two promotions, we're happy to have the opportunity to do."
While consumers can affect the donation level in Lowe's stores, Kyle Busch, driver of the No. 5 Garden Safe/SeaWorld & Busch Gardens Conservation Fund Chevrolet, will have the opportunity to raise the charitable contribution on the race track.
For every lap Busch completes on the lead lap in Saturday's NASCAR Busch Series race at Atlanta Motor Speedway, the makers of Garden Safe brand products will donate $100 to the Conservation Fund. If he and the No. 5 team win, they will double the $19,500 donation to $39,000.
"The pressure is on," Busch said. "I'm just happy I can be associated with a sponsor that is so passionate about the environment. My team has the opportunity to give back, and that's something to be proud of."
The SeaWorld & Busch Gardens Conservation Fund will be showcased on the No. 5 Hendrick Motorsports Chevrolet throughout Busch Series competition this weekend at Atlanta Motor Speedway. Featuring various endangered wildlife, the car demonstrates the fund's commitment to species research, animal rescue and rehabilitation, and conservation education.
"The SeaWorld & Busch Gardens Conservation Fund is both grateful and inspired by the support of Garden Safe products," said Virginia Busch, president of the SeaWorld & Busch Gardens Conservation Fund. "This cause-related promotion will strengthen the Fund's efforts to save wildlife and wild places around the world, while also encouraging environmentally friendly gardening in backyards across the United States."
Garden Safe products are not sponsored or endorsed by the SeaWorld & Busch Gardens Conservation Fund. As with all consumer products, it is important to follow all product guidelines and usage instructions.
ABOUT GARDEN SAFE® PRODUCTS:
The maker of Garden Safe® brand products is Spectrum Brands, a leading manufacturer and marketer of consumer lawn and garden products. Garden Safe brand products offer a wide range of effective natural and organic growth and control products, from all purpose and specialty plant foods and potting mixes to insecticides, herbicides, fungicides and other pest control products. To learn more about Garden Safe brand products, call 1-800-257-3379 or visit our Web site at www.gardensafe.com.
ABOUT THE SEAWORLD & BUSCH GARDENS CONSERVATION FUND:
The SeaWorld & Busch Gardens Conservation Fund, created in 2003 by the Anheuser-Busch Adventure Parks, is a registered non-profit charitable foundation dedicated to supporting environmental and wildlife conservation initiatives around the world. Its primary areas of focus are habitat and species conservation, animal rescue and rehabilitation, and environmental education.
Of donations made to the SeaWorld & Busch Gardens Conservation Fund, 100 percent benefit individuals and groups active in conservation or education. Administrative costs, including fund development, staff salaries, equipment and facilities, are borne by Busch Entertainment Corp. (BEC), the theme park division of Anheuser-Busch Companies Inc.
For additional information on the SeaWorld & Busch Gardens Conservation Fund, go to www.SWBG-ConservationFund.org.
ABOUT SPECTRUM BRANDS:
Spectrum Brands (NYSE: SPC) is a global consumer products company and a leading supplier of batteries, lawn and garden care products, specialty pet supplies, shaving, grooming and personal care products, household insecticides, and portable lighting. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than 1 million stores in 120 countries around the world. Headquartered in Atlanta, Ga., Spectrum Brands has approximately 10,000 employees worldwide. The company's stock trades on the New York Stock Exchange under the symbol SPC.