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CONCORD, N.C. -- With Jeff Gordon "fighting and digging" to secure his position in the Chase for the NASCAR Sprint Cup, there are plenty of reasons to root for the driver to grab his first win of his final full-time Sprint Cup season.

Little Caesars just added another.

“We know race fans have the need for speed, and that’s why we’re offering a chance to win the fastest lunch in town,” Little Caesars Senior Vice President of Global Marketing Ed Gleich said.

If Gordon wins Sunday's race at Michigan International Speedway, Little Caesars will give away one free $5 HOT-N-READY® Lunch Combo, featuring a 20 oz. Pepsi product, to every customer who comes into a participating store and mentions the offer at the check-out counter between 11:30 a.m. and 1 p.m. (local time) on Wednesday, Aug. 19.

Little Caesars will be featured on the TV panel of Gordon's No. 24 Pepsi Chevrolet SS, which is making its 2015 debut this weekend at Michigan.