CONCORD, N.C. -- Meet "Boss Man Dale."
Thanks to Nationwide, fans are getting to see the many sides of Dale Earnhardt Jr. in a series of commercials that the No. 88 partner began to debut during the Daytona 500.
The ads show how Earnhardt, who has been a Nationwide customer for more than 25 years, uses a wide variety of products and services offered. But they also provide a glimpse at "Water Cooler Dale," the break room buddy, and "Animal Whisperer Dale," the animal lover.
Check out two of the commercials below, entitled "Friend Request" and "Janet's Baby."
For behind the scenes footage and a closer look at the lighthearted campaign, watch the video below.