CONCORD, N.C. -- Chase Elliott stars in a new Hooters commercial that dropped over the weekend which features his No. 9 Hooters Camaro ZL1 1LE.
"Nine. It's not just a number. It's a bloodline," Elliott says as footage of his car, adorned with the Hooters scheme fans voted on, plays in the background.
"So you got to hate losing as much as you love to win," Elliott continues. "When it's your name on that car, you got to dig deep."
Hooters, a primary sponsor of Elliott and Hendrick Motorsports, has an offer in place that rewards fans for Elliott's accomplishments.
In its "If Chase wins, you win" promotion, Hooters will give fans 10 free boneless wings with the purchase of any 10 wings any time Elliott wins a Cup Series race.
If Elliott finishes in the top 10 of a race, fans can receive one free order of fried pickles with a beverage purchase. All promotions will be eligible the Monday after a race at participating Hooters locations.
So far this season, Elliott has one top-five finish and two top-10 results. He also has earned one pole position and has 183 laps led -- the best of all drivers this season.
As of right now, Hooters is encouraging patrons to use their online to-go service. NASCAR races currently are set to resume May 9 at Martinsville Speedway.