CONCORD, N.C. -- We've seen Dale Earnhardt Jr.'s No. 88 Mountain Dew DEW-S-A Chevrolet SS that he'll pilot this weekend at Kansas Speedway.
Now, we have some insight into the red, white and blue beverage it represents.
Friday, Mountain Dew released a late-night TV infomercial with Earnhardt as the pitchman.
As a nod to DEW Nation, who loves mixing DEW flavors to create one-of-a-kind drink concoctions, Mountain Dew teamed up with decade-long partner Earnhardt to introduce DEW-S-A – a new soda created from a combination of three fan favorites: Mtn Dew Code Red, Mtn Dew White Out and Mtn Dew Voltage.
The result of the bold new Mountain Dew DEW-S-A is a united blast of flavor, guaranteed to give DEW Nation a star-spangled way to enjoy summer.
The humorous infomercial features a very real call-in number – 1-877-DEWSA-88 – for fans to hear from NASCAR’s 14-time most popular driver and to purchase the product, while supplies last.
Check it out in the video above. To watch the paint scheme come to life, click here.